" Surely, the failures have the effect of damaging an organization's relationships with its publics but the PR function often is not part of management," says Broom (Garcia, 1990)."
It will be important to measure the constant success or failure of this new strategy. Using all of the above methods to reach new members and reassure current members will provide the church with a solid growth foundation. This will allow the church to move forward and work toward expanding its building program in the next five years.
References
The Differences Between Marketing, Advertising, and Public Relations.(Industry Trend or Event)
OfficeSolutions; 12/1/2000; Hart, Rebecca
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PR bloopers....
(failed public relations programs) (International Association of Business Communicators: 1970-1990: Section 3: A Era Ended)
Communication World; 5/1/1990; Garcia, Art
Good public relations. (on Track).
Railway Track and Structures; 2/1/2003
Search for more information on HighBeam Research for "public relations" and strategy.
Go-to-Market Strategies Launches the Marketing Toolkit; Provides Solution That Enables Business Owners and Marketing Teams to Do-it-Themselves.
Business Wire; 1/15/2002
Grassroots Lobbying: Strategy & Planning.(Directory)
Campaigns & Elections; 3/1/2001
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BALLARD EVERETT & ASSOCIATES/R
